Connecting strategy and execution
Creating structure and following through
I'm interested in the things behind the things. Goals, people, friction points. I bring order to topics that are broad or complex and shape them into a clear direction that can be carried forward and developed further in day-to-day work.
I put this into practice through content, design and projects. I develop communication strategies and concepts, write copy, design and structure websites, and support organisations with content and social media. When you work with me, you don't need a separate agency as a coordination hub. Concept, copy and design come from one source. When strategy and execution go hand in hand, something lasting emerges. Voilà.
Background & Values
I think in connections. After studying Communication Science and Political Science at the University of Zurich and gaining initial experience in concert marketing, this led me into strategic management consulting. At a boutique agency, I was responsible for communication projects at the intersection of strategy and execution over five years. I also served as co-managing director of a political dialogue platform.
Today, I work independently with SMEs, organisations and other freelancers. I accompany projects from the strategic foundation through to concrete execution.
Reliability, humility and fairness are values that guide me in my daily life and work. They shape how I work, take responsibility and make decisions.
I bring the same mindset to my volunteer work. I'm involved as co-vice president and volunteer cook at the Gassenküche Speak-Out in Zurich's Niederdorf, where people in need receive a free warm meal four times a week.
I'm inspired by innovations and discoveries, insights into different cultures, efficiency and aesthetics, new ideas and good books. My favourite book: The Physicists by Friedrich Dürrenmatt.
Ready for the next step?
Tell me briefly what it's about. I'll let you know how I'd approach it and what makes sense.