Romana Heuberger
Client
- Romana Heuberger
Services
- Visuals
- Communication Materials
- Election Campaign Communications
Website
Background
Romana Heuberger was running for city council in Winterthur and needed a visually consistent appearance for the campaign that clearly and recognisably conveys her personality and political messages. The goal was a design language that works across all channels and ensures a unified appearance throughout the entire campaign.
My Role
- Development of the visual direction for the entire campaign
- Creation of the design foundation for consistent campaign communications
- Design of key visuals and campaign motifs
- Execution of all promotional materials for the campaign
- Design of posters, banners, ads, flyers, postcards, tote bags, and social media posts
- Ensuring a unified visual appearance across analogue and digital formats
Result
The campaign was successfully completed. Romana Heuberger was elected to the Winterthur city council on 8 March 2026.
Poster
Postcard
Flyer for the event series "Einblicke – entdecke Winterthur mit mir"
Tote bags printed with motifs by local artists
Social media post
More Projects
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Tell me briefly what it's about. I'll let you know how I'd approach it and what makes sense.