Onesti AG

Client

Onesti AG

Services

Communication Strategy
Social Media
Campaign Management
Communication Materials
Video Production
Monitoring

Website

onesti.ch

Background

Onesti AG in Chur is a real estate company focusing on sales, project development, valuation, and consulting. The company views these services not as separate disciplines but as an interconnected process. Clients are supported holistically, from the initial assessment through to contract completion. This commitment is also reflected in the company's offering and positioning.

At the start of the collaboration, Onesti AG was in its growth phase. Accordingly, the task was to develop clear and consistent communications that support the company's professional, personal, and transparent presence. Communications needed to convey competence, build trust, and position the brand consistently across digital and physical channels. At the same time, the social media presence was to be built strategically, relevant target audiences defined, and content planned for ongoing visibility.

My Role

Development of the annual communications plan
Development of the social media strategy with objectives, target audiences, channels, and content priorities
Monthly editorial planning for LinkedIn, Facebook, Instagram, and TikTok
Copywriting and conceptual execution of ongoing posts
Planning and support of trade fair appearances
Conception and execution of campaigns across various channels, including Meta Ads, posters, advertorials, and print ads
Design and coordination of promotional materials such as window graphics
Execution of additional event-driven communication activities, for example in the area of sponsoring
Ongoing alignment of content with company development and current topics at Onesti AG
Contributing to the further development of communications based on monitoring, resonance, and concrete communication objectives

Ongoing Collaboration

The collaboration encompasses all ongoing communications for Onesti AG as well as ad hoc projects with specific occasions. This includes in particular the continuous planning and execution of social media communications, support for campaigns and advertising activities, and assistance with physical and digital appearances. The collaboration is designed for the long term and evolves in parallel with the growth and positioning of Onesti AG.