DO IT Hardware and Garden Centre

Client

DO IT Bau- und Gartenmarkt

Services

Communication Strategy
Campaign Management
Project Management
Social Media
Content
Editorial
Web Content
App Content
Newsletter
Communication Materials
Visuals
Video Production
Monitoring
Event Management

Website

doitbaumarkt.ch

Background

The Grisons-based hardware and garden centre DO IT was in a transitional phase and needed short-term external support to continue all marketing and communications activities. The initial focus was on the renovated reopening of the Chur branch. As the mandate progressed, additional communication priorities were added, including the Christmas season as well as seasonal themes such as the spring flower markets.

My Role

Ad interim takeover of all marketing and communications
Planning and management of communication activities across various topics and seasonal phases
Conception, editorial work, and coordination of content for different channels (social media, newsletter, print ads, radio spots, sponsorships)
Communication support for the reopening in Chur
Development of messaging and campaigns for seasonal priorities such as Christmas and spring campaigns
Marketing planning for the entire year
Coordination with internal contacts and operational execution of all marketing activities
Preparation and handover of marketing and communications work to the internal successor